Abstract—In the market of the healthy residence industry nowadays, the universal value of health has been increasingly emphasized and pursued. It caused the interior renovation process and quality to undergo increasingly strict inspections and requirements. To pursue sustainable development and solve the long-standing gap in the health field, Taiwan’s first ecological green building material manufacturer, MOSIA invested in establishing a social enterprise, GDcometrue.com. It connected the capabilities and resources of industry partners, such as designers, workers, equipment vendors, and material vendors, to reshape the industry value chain, set industry standards, develop a comprehensive green renovation solution, and guide the construction of industry ecosystem and put industry’s turnaround and innovation into practice. By transforming the industrial ecosystem, the company explores innovative business development and reconfigures and redeploys resources. GDcometrue.com shaped Asia’s first green renovation service system, then that system became Asia’s first and largest shared economy platform for “green design,” and promoted a benchmark business model for cross-industry cooperation. The company used its unique platform business model to create market value and satisfy the dynamic needs of the market and customers. Ultimately, the company achieved organizational ambidexterity to cope with industry environment changes and provide a novel solution for the gap in the global green building industry and green building material industry.

Index Terms—Exploration and exploitation, green design, resource bricolage, social innovation and service.

Yuan-Hsiang Liang is with Graduate Institute of Management, National Taiwan University of Science and Technology, 43, Sec.4, Keelung Rd., Taipei, Taiwan (email: liangjack730@gmail.com).
Tzu-Chuan Chou is with Department of Information Management, National Taiwan University of Science and Technology, 43, Sec.4, Keelung Rd., Taipei, Taiwan.

Cite: Yuan-Hsiang Liang, Tzu-Chuan Chou, "From Green Building Material to Platform Economy: How MOSIA Upgrades Social Innovation and Leads Industrial Transformation," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 11, no. 2, pp. 62-72, 2021.

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