Abstract—Remanufacturing is an environmentally-friendly and energy-saving production concept and manufacturing technology, but it is low in China's consumer level. Therefore, it is especially important to explore the factors that Chinese consumers purchase remanufactured products. This paper uses empirical methods to analyze the impact of perceived value on the purchase intention of remanufactured products and the adjustment of consumer psychological variables. Studies have shown that: (1) the lack of perceived gains and the exaggeration of perceived gains and losses have a negative impact on purchase intention. (2) The degree of price sensitivity and risk avoidance play a regulatory role between perceived value and purchase intention. The higher the price sensitivity and risk aversion, the more obvious the effect of perceived profit on purchasing intention. Finally, management proposals for the development of the remanufacturing market have been proposed for governments and remanufacturing companies.

Index Terms—Remanufacture, perceived value, purchase intention, price sensitivity, risk avoidance.

The authors are with Department of Economics and Management, China University of Geosciences, Lu Mo Road, Wuhan, China (email:451581542@qq.com).

Cite: Qi Zhang, Yue Hou, "Research on the Impact of Customer Perceived Value of Remanufactured Products on Purchase Intention," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 11, no. 3, pp. 110-120, 2021.

Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).