Abstract—As the outbreak of COVID-19 pandemic disordered the majority of all global supply chains, alliance knowledge learning played a fundamental function during the crisis. This paper aims to identify the relationships of both alliance green knowledge learning and institutional processes with the alliance performance of the green supply chain. It also specifies the mechanism by which Institutional isomorphism affects green innovation performance, through alliance institutional processes and further to increase their competitive advantage in the global market. Data were collected with questionnaires distributed to Taiwanese companies that are listed on the stock market which produced 242 usable responses for the analysis, both multiple regression analyses and SEM were used to test the hypotheses. Our results showed that the majority of our hypotheses were supported, which is similar to the existing literature. The outcomes imply that institutionalization processes and alliance green knowledge sharing play salient functions in firm alliance performance while implemented in the context of green supply chain management. Furthermore, the results indicate that the concept of institutionalization and isomorphism are relevant and Mimetic pressures were found to be the most significant in both internal and external green SCM practices, while also providing instructive managerial implications through empirical evidence.

Index Terms—Alliance knowledge learning, green supply chain management, institutional isomorphism, alliance performance.

Kuo-Ming Chu and Chi-Fang Liu are with Department of Business Administration, Cheng Shiu University, Kaohsiung City, Taiwan (email: k0574@gcloud.csu.edu.tw).
Hui-Chun Chan is with Department of Business Administration, Far East University, Tainan City, Taiwan.

Cite: Kuo-Ming Chu, Hui-Chun Chan, Chi-Fang Liu, "Investigating the Role of Alliance Knowledge Learning and Institutional Isomorphism in Strategic Alliance Performance of Green Supply Chain," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 12, no. 1, pp. 16-29, 2022.

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